Dr. Kerem Tomak studied mathematics, economics and information systems in Turkey and the USA. He embarked on his professional career as an assistant professor at the University of Texas, Austin. Dr. Tomak brings more than 15 years of experience as a data scientist and an executive. Prior to his current appointment as the Global Chief Analytics Officer at ING Group, he was the founder and head of Big Data, Advanced Analytics and AI division at Commerzbank AG in Frankfurt. He has expertise in the areas of hybrid-multi-cloud architectures for scaling data driven products, AI/Machine learning applications in retail and financial services, digital transformation, omnichannel and cross-device attribution, price and revenue optimization, promotion effectiveness, yield optimization in digital marketing and real time analytics.
He has managed mid and large-size analytics and digital marketing teams in Fortune 500 companies including Google and Yahoo and delivered large scale analytics solutions for marketing and merchandising departments for retailers like Walmart and Macy’s in the USA. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications.