This presentation is a provocation on whether transparency labels for AI-generated interactions and content are likely to be more than a “serving suggestion only” or if pragmatism dooms new transparency rules to go the way of click-wrap contracts and cookie acceptance. We hope to stimulate discussion on whether transparency in AI-generated interactions can genuinely inform customers. What effects can we expect with respect to labelling AI-generated content? How can we deliver meaningful transparency and how might this impact customer trust within the banking industry? The banking sector increasingly relies on AI to enhance customer experiences and streamline operations. The new EU AI Act is one attempted solution to address concerns about transparency, trust, and ethical practices in the use of AI. The Act emphasizes the need for not only consumer transparency, but it also shines a light on the need for AI Literacy – with some room for interpretation on who this impacts. Our presentation aims to stimulate actionable insights for banks to think out-of-the-box on their transparency efforts.